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Of the many strategic approaches/tactics we used to drive sales growth in our organization, none increased the overall “win” rate as much as the coaching/consutling Bruce and The Bee Group brought to the table. The overall approaches used by Bruce were specifically tied to our business where the Team could better understand “why” and “how” they could tie our solutions to the customer needs while clearly differentiating ourselves from the competition. When used in our sales opportunities, we quickly noticed an uptick in our win rate against our competitors. I would recommend Bruce and his services to any organization and would hire him again without hesitation.  – Jeff McHugh – Amicas VP Sales


Bruce Ellis is a rare example of strategist, communicators, sales professional, technologist, and consultant all rolled into one. Bruce understands that long term business relationships work, and what you get out in the end is directly related to how much you commit to the business relationship and the start, in the middle, and on-going. His commitment to his customer is impressive, as is his drive to ensure that every engagement in which he is involved delivers value to all of the stakeholders. We are proud to have Bruce as a business partner of The TAS Group. – Donal Daly –  CEO The TAS Group


Bruce is one of the most insightful and knowledgeable consultants I’ve ever had the pleasure of working with. He helped me turn around my orgagnization’s performance and having partnered with him in similar situations after that, I know that our success wasn’t by chance. He knows the theory and the practice of change management extremely well. – Morley Winograd – Executive Director at Institute for Comunication Management Technology (CTM)



Bruce, a business partner of The TAS Group, bid on a sales performance improvement initiative for one of ESR’s clients.  Bruce won the business as a result of some very effective selling. Once he engaged with the client, he commenced process re-engineering work with the management team. ESR was very impressed with how Bruce worked with the team, and what was accomplished. Bruce delivered the training as well, to rave reviews from the CEO all the way down to the individual sales reps.  For each of the roles Bruce played (salesperson, consultant, trainer, advisor, coach), he did a stellar job.  Bruce has an unusually effective blend of experience, intelligence, credibility, drive, presence and a deep understanding of what it takes to win in today’s very competitive B2B envirnoment. – Dave Stien – ESR


Bruce is a true visionary and really helped lead the way for mobile content in the U.S. An incredible leader, he has visionary and tactical abilities that transformed Cellus into an in-demand business. I would be on Bruce any day – he is in it to win it. – Hanna Bolte – BMI


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