About The Bee Group

The Bee Group collaborates with Revenue Teams to maximize performance and achieve extraordinary revenue results since 1996 by using a blend of methodology, experience and technology. Some of our clients have achieved a 38% increase in revenue bookings in less than a year.

We are a team of seasoned professionals with expertise in revenue generation and organizations change. The Bee Group works with clients in the United States, EMEA, Canada, Latin America, Australia and the Caribbean.

Working with our Partners at upland Altify, formerly The TAS Group, who have helped customers to sell smarter and manage better. Customers of Altify realize 21% greater quota attainment. (Aberdeen)

Our unique value is the result of combining two disciplines; (1) intelligent software applications, and (2) deep sales methodologies. Innovation is at the core of our efforts and the intelligent software application is the engine driving revenue growth for our customers.

Specialties: Expert in Sales Effectiveness, Target Account Selling, Sales Process,  Account Management, Salesforce.com, High Performance Work Systems and Organizational Development.

Bruce Ellis – President & CEO

Bruce has many years of hands on experience, specializing in Sales Effectiveness, Strategy, High Performance Work Systems and Organizational Development. An experienced partner & consultant for the upland Altify, formerly The TAS Group, he has consulted with many different organizations, helping them to achieve remarkable sales results. He has worked hand in hand on the front lines and consulted with hundreds of sales leaders and their sales teams. In addition to his Sales Effectiveness practice he was recruited by MASP AG, Oslo Norway/Bern Switzerland to co-found North American operations of Cellus, USA, Inc. In his role as Chairman and CEO, he led his team to build Cellus into a well-known company in the Mobile Content and Management sector. He orchestrated the acquisition of Cellus USA and returned to his consulting practice in 2005. Bruce continues to maintain a robust executive network in the sales effectiveness, mobile, music, consulting and technology industries.

Stu Price – Principal

Stu brings over 20 years of experience in guiding organizations to improve the performance of their sales and marketing functions. He has expertise in growing deal size, increasing closure rates, framing negotiations and implementing critical sales processes, such as forecasting, account planning and deal assessment. Stu has extensive knowledge in The upland Altify sales methodologies: Target Account Selling (opportunity management), Selling to Senior Executives, and Enterprise Selling Process (account planning). He is a Senior Consultant for these programs. Stu also has subject matter expertise in “Courage Based Negotiation” methodology. He has a BS in Engineering from Purdue University and a MBA in Marketing and Finance from Indiana University.

Karen Fraser – Principal

Karen has applied her comprehensive knowledge of The upland Altify methodology and systems to client challenges around the globe in the Americas, Europe, EMEA and Asia. Karen is an acclaimed facilitator with the ability to work cross-culturally effectively and sensitively, bringing high energy and a sense of humour to every engagement. She also develops custom solutions and programs for corporate clients and adapts methodology to client-specific needs and culture. Her clients include: Xerox, Oracle, Concur, Intermec and Alcatel Lucent to name a few. In addition to her work as senior consultant with The TAS Group, Karen is a certified expert in negotiation skill methodologies and assists companies in aligning negotiation success metrics for the organization, training stakeholders in execution, and implementing strategy and measuring results. Karen is also Managing Director for a management consultancy in Europe. Prior to her twenty years in roles of increasing management scope in Sales and Marketing, Product Management, and Engineering functions in the Telecoms industry, Karen received undergraduate degrees with distinction from the University of Western Ontario.

Peter Ch. Bucher – Principal

As an International Sales Consultant, Peter has supported Global Organizations such as HP, IBM, SUN, Microsoft, Siebel and AT&T to accelerate their sales force performance and business objectives. Some other Clients include, Reuters, 3Com, Schlumberger, Equant, Neoris, Unisys, CA, Motorola, UTStarcom, Veritas, Adobe, Cingular, Sybase, GlobalOne, ESAB, McAfee, etc. in over more than 27 countries like, Turkey, Israel, Kuala Lumpur, Slovakia, Poland, France, Sweden, South Korea, China, Malaysia, Spain, etc; and all over The Americas. He has more than 10 years experience with The TAS Group. Peter has a B.A. in Business Administration from University of the Americas and Sales Force Performance studies at Kellogg, School of Management, Northwestern, USA.