Sales Training—we’ve all been through it.   The big rah-rah event, everyone’s excited, you’re learning some great stuff while you’re there and you leave fired up only to get back to the office, put the binder on the shelf and go back to your old ways and habits.

87% of what sales professionals learn a result of sale training is forgotten in the first 30 days.  In other words, 87% of every dollar spent on sales training is wasted—and you don’t move the needle on revenue.

We have found that many who have conducted sales training, find themselves a couple of years later looking for a replacement program because the one they’ve got is perceived as a inadequate or worse —sales professionals not following the process or using the tools and management turning a blind eye because in many cases, they weren’t really behind the training program to begin with.

This serial implementation of new skills programs, regardless of type or audience is expensive and a major distraction to the constituency and powers overall productivity of the organization. While the expense outlays related to training can be easily measured in financial terms, the true cost as measured in terms of customer satisfaction, excessive discounts given in the sales process, employee morale, turnover, etc. are difficult to tie directly to an ineffective training implementation.

Ultimately, achieving the desired outcomes of any sales training program requires measurement and reinforcement—this is an absolute requirement to changing behavior in human beings.  New skills that are never measured, reviewed or reinforced will surely fall into disuse very quickly.   That’s where the TAS Group’s Dealmaker on-demand sales performance platform comes into play.  With the proven TAS methodology, built-in e-learning, and tools to reinforce and measure sales performance, Dealmaker ensures that your sales training investment continues to generate improved revenues over the long haul.

Dealmaker solves all these problems:

Revenue:  Is your pipeline weak?  Do you find yourself saying, “I don’t have enough deals in the pipeline, and I’m not sure about the quality of what I do have?” Or maybe it’s “We’re losing too many deals”, or “Our sales cycle is too long”.  Companies like Xerox, Bluecoat and Kodak use proven sales methodologies and process from The TAS Group to improve pipeline quality and size, increase win rates, and shorten sales cycles.  And with Dealmaker reinforcing and measuring best practices across the sales team every day, you get a revenue boost that lasts and actually improves over time.

Sales Effectiveness:  Are all of your sales people working on the right deals?  Are they customer-focused and can they identify and build relationships with the real buyer? Our proven TAS sales methodologies solve those problems, and show your team how to gain control of the sale and build an opportunity plan to win. TAS workshops are supplemented by Dealmaker virtual learning for pre-workshop knowledge transfer, and post-workshop reinforcement.  This eliminates the average 87% drop in retention typical within 30 days of learning in traditional classroom sales training.  Post-training, our Dealmaker Sales Performance Automation platform integrates with your CRM system so that the sales person applies what they learned – where they need it – on every deal.

Forecasting:  Sales people spend on average 2.5 hours per week on sales forecasting and in most cases deals do not close as forecasted. The sales process science in our Dealmaker software takes the guesswork out of forecasting by removing sales people’s subjectivity and guides them to truly understand when a deal will close. Accurate sales forecasts result because of Dealmaker’s objective in-depth analysis of the team’s actual performance and knowledge of what it takes to close deals – based on your business.