Sales Process Optimization (‘SPO’). We work with you to deliver an optimized sales process that unlocks your customer’s buying process to help you create value for your customer and win more sales. This enables your sales people to perform more effective qualification, early in the sales cycle, and take control of the opportunity since your sales process is now aligned with customer’s buying process. SPO yields standardized sales stages and a common view and approach to opportunities, and provides the base for the integration of best practice methodologies and activities.